"While her older brother became a geologist and her sister an interior architect, Floriane de Saint Pierre knew early on that she wanted to work in fashion. But she didn’t have a creative bone in her body. “So that’s why I knew I had to take a safe route and graduate in business. There was no point in me studying design. But you know, business is creative too. It’s a tool for freedom. How do you create value? How do you sustain yourself? What can you do to be independent? I wanted to support myself financially, so I had this very strong entrepreneurial urge.” After studying finance to master’s level at ESSEC, one of France’s prestigious écoles supérieures (the Financial Times ranks its master’s in finance third in the world), she went straight to Dior, and by 1990 she’d set up FSPSA, first in the family apartment in Passy and later in the rue de Penthièvre off Paris’s fashion street, the rue du Faubourg St-Honoré. The office in the boulevard Malesherbes is just a couple of years old. The Paris team, which is 15 strong, includes Valentina Maggi, who runs the creative searches. “I started in 1999,” Maggi says, “as a part-time job when I was doing a master’s in the restoration of historical monuments. I guess the fact that I’m still here 11 years later says something."
The Gentlewoman on Floriane de Saint Pierre
But you know, business is creative too. It’s a tool for freedom. How do you create value? How do you sustain yourself? What can you do to be independent?
file under: this speaks to me on so many levels.