"Art is the most important thing in my life. I go to MoMA every Sunday, religiously. There’s an epiphany in every room. There’s probably 20 epiphanies in every room. Understanding the history of art, understanding the history of culture and movies—old black and white movies—and ballet and sports and all these things in the world is so incredibly important. It allows us to truly understand the culture, the zeitgeist of the time. Not only does it allow us to understand it, to report on it, but it allows us to be ahead of it. To literally be ahead."
- George Lois on the power of art