In contrast, Ms. Philo is not quite ready to generalize. “I wouldn’t want to even try to begin to describe our customer, as I think she likes a certain amount of anonymity,” she said. “I try to offer clothes that allow that. I myself do not like being defined so readily, so I imagine that she is similar?

As Sarah Mower of American Vogue has noted, “There’s no need to put any abstract intellectual spin” on Ms. Philo’s designs. “It’s the work of a woman working for women, who simply gets it.